The REICH operations are characterised by eight guiding principles:
1. We act with foresight and an awareness of our special responsibility for society and the environment.
2. We would always like to address the individual needs of our customers. We take the time to do this.
3. We achieve excellent performance by commitment, competence and foresight.
4. We operate consistently and reliably. We keep our word.
5. We consider fairness, respect and trust to be the standard for successful collaboration.
6. We share our knowledge with our customers and develop ourselves further by constant learning.
7. We are thought leaders and pioneers for innovative action in our industry.
8. We see change as a chance and pursue it resolutely.